The increasing demand for ecotourism. A 2005 analysis found that more than two thirds of US and Australian travelers, and 90 percent of British tourists, consider active protection of the environment, including support of local communities, to be part of a hotel’s responsibility. Ecotourism captures $77 billion of the global market and experiencing double-digit gains that are likely to accelerate as concern about global warming rises. Among the ecotourism attractions are wild fauna, wild flora, geological features, hydrological features, natural landscape, natural seascape, archeological features, picturesque villages, local communities, local customs and traditions, traditional art and hand crafts, local gastronomy.
Reach your slice of this market
via the EcoMedia Group publications.
Ocean Realm Journal
E C O J O U R N A L
Travel Agent Planners
EcoGuide Travel Planners
Diving Top 100 Directory
Would you like to get more mileage from your advertising?
Running ads simultaneously across multiple media platforms increases the number of times potential customers will be exposed to your product and brand, making it much more likely that they’ll take action. Even better, a well crafted multiple media marketing campaign conveys professionalism that can help build your brand in the long term.
Coordinate your next campaign so that your print ads and your online ads are similarly styled and running simultaneously. Or just expand your existing campaign to include another form of media or two.
TITLES AND EDITORIAL MARKETING PLANS